Case Customer Management Study Value
The restaurant business has a universal appeal to many aspiring entrepreneurs. According to the National Restaurant Association, restaurants account for a 49 percent share of dollars spent on food. It goes on to say that 80 percent of restaurant owners began in the industry as an entry level employee.
Everyone loves food, and the attraction of having one’s own business excites many people. A lot of people consider the business to be one of instant success, but the reality is that it takes hard work, perseverance and more than a little luck to succeed. Before entering into this competitive and hard line of business, a solid feasibility study will answer a lot of questions and in the end may determine whether the business has a chance to succeed.
Define the Market
Who will come to your restaurant? Establishing what the market is and who the customers will be is key to the type of restaurant and how well it will do. Researching the market is critical for making key decisions about the operation's chances of success in the particular area being considered.
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